The AI Operating Layer for Sports.
Clout Labs helps sports organizations grow revenue, prove partner ROI and run a more efficient front office, with AI-native engineering and fan engagement software built for sports.
What changes
What changes when Clout is deployed.
Social followerFirst ticketRepeat attendeeBuys the jersey
We move fans one step at a time, and measure every step.
/01
New revenue
New sponsor inventory, a fan economy you own, and more reasons for fans to buy, all year round.
/02
Partner ROI you can prove
Activations fans actually complete, with reporting that shows each partner what their investment produced.
/03
Renewals backed by data
Partnership conversations that start from measured fan actions, not impressions and history.
/04
Front-office hours back
AI agents and automated workflows that take on the repetitive work, with people still making the calls.
/05
Fans all year, not just on game day
Reasons to play, earn, redeem and come back between events, so the relationship doesn't stop at the final whistle.
/06
Subscribers who stay
Engagement, rewards and recognition built around the subscription, so it's worth more than access.
What we do
Two divisions. One operating layer.
Clout Engineering builds the systems behind your organization. Clout Applications is the layer your fans touch. Together they give you one view of the fan that your organization owns.
Engineering connects your systems. Applications engages your fans. Both feed one first-party data layer your organization owns.
The platform
Thirteen systems. One view of the fan.
Ticketing, CRM, the team app, the venue, merchandise, loyalty and sponsorship were each bought to solve one problem. Clout connects them into one operating layer.
- Ticketing
- CRM
- Team App
- Venue
- Merchandise
- Loyalty
- Subscriptions
- Sponsors
- Fan Data
- Social
- Reporting
- Commerce
These systems usually run on their own. Each knows something about the same fan. Almost none of them share it.
Proven, not theoretical
Built in production. Refined by real users.
We don't build from assumptions. Our team operates live software used by real fans, powered by real data, and supported by production-grade infrastructure. Every application, workflow, and AI system we deliver is informed by lessons learned from building and operating technology ourselves.
What this could look like for you.
Illustrative use cases based on prototypes we've built. Not client deployments.
Illustrative use case
A USL club
Partner offers that fans unlock by making predictions, with verified visits and redemptions, and a sponsor report that follows each fan from first reach to repeat visit. Plus a refer-a-friend program that turns existing fans into first-time ticket buyers.
/04Activation/05Measurement
Illustrative use case
An NHL arena
A guest data and measurement layer that sits on top of the venue's existing app instead of replacing it, with loyalty that holds up in seasons when the team isn't winning and a builder for sponsor activations.
/02Unified Data/04Activation/05Measurement
Illustrative use case
A global football conference
An attendee app and organizer console, where every exhibitor gets its own private report and engagement runs before, during and after the event.
/04Activation/05Measurement
Illustrative use case
A top-flight European club
Turning a large international following into known, reachable fans, starting with one measured pilot.
/01Content & Data/02Unified Data
Industries
Where Clout operates.
Insights
Our latest thinking.
Let's talk about what you're building.
Technology should accelerate your organization, not slow it down.
Tell us where you're headed. We'll help you identify the fastest, most credible path to get there through software, AI, and digital transformation.