Clout Applications
Turn scattered fan data into fans who show up, buy, and come back.
Fan engagement, measured.
Clout Applications is licensable software that helps teams, leagues, venues and brands build year-round fan relationships, capture first-party data, create sponsor inventory and open new revenue.
Deploy a complete platform, embed our engagement engine into your existing app, or launch individual experiences in days, not months.
Clout Venue
The stadium, in every fan's hands.
An in-venue fan-engagement platform, live challenges, rewards, and sponsor moments, deployed under your club's brand.
Shown live as Northgate Rovers
How it works
The end-to-end fan value chain.
Social followerFirst ticketRepeat attendeeBuys the jersey
Five stages, each with an outcome you can measure.
/01
Content & Fan-Facing Data
Deliver consistent, relevant content across every place fans engage.
Outcomes:One source of truth across every channel. The right content, wherever fans are.
Capabilities
- Interactive experiences
- White-label applications
- Embeddable experiences and SDKs
/02
Unified Fan Data Layer
Bring each fan's activity, identity and purchases together into one profile. It starts with everything fans do in Clout experiences, and Clout Engineering connects your ticketing, CRM and commerce systems.
Outcomes:One profile for every fan. Tickets, purchases and engagement connected.
Capabilities
- First-party fan intelligence
/03
Actionable Intelligence
Turn fan activity into segments and signals that show who's most engaged, who's drifting and who's ready to buy.
Outcomes:Know your high-value, at-risk and ready-to-buy fans. Know what to do next.
Capabilities
- First-party fan intelligence
- Fan loyalty
/04
Gamify & Activate
Turn engagement into action through challenges, rewards, predictions and personalized experiences.
Outcomes:Aim fan actions at the numbers your organization is measured on. Make sponsor objectives something fans complete.
Capabilities
- 365-day fan engagement
- Challenges
- Pick'ems
- Rewards
- Points
- Marketplace and fan economy
- Sponsor activations
- Venue experiences
/05
Measurement & Sponsorship ROI
Connect fan actions to revenue, campaign performance and sponsor value.
Outcomes:Prove sponsor ROI beyond impressions. Create measurable, renewable sponsorship inventory.
Capabilities
- Sponsor ROI
Four ways to deploy it.
Every product runs on the same engine and feeds the same fan data.
/01
White-Label Fan Engagement App
A complete fan-engagement platform under your brand.
Launch a fully branded fan experience featuring predictions, challenges, rewards, loyalty mechanics, leaderboards, and premium passes. Fans engage with your organization, your identity, and your ecosystem from day one.
Who it's for
Organizations that want a complete fan engagement platform without building one internally.
Business Impact:Increase fan engagement, grow first-party data, and unlock sponsorship and monetization opportunities.
Model
SaaS License + Revenue Share
/02
SDK
Our engagement engine inside your existing app.
Add predictions, challenges, leaderboards, rewards, and gamification directly into your current mobile experience. No additional app download required.
Your fans stay in your ecosystem while our platform powers engagement behind the scenes.
Who it's for
Organizations with an existing mobile application that want to increase engagement without rebuilding their technology stack.
Business Impact:Drive higher session frequency, deeper engagement, and more valuable fan data.
Model
Per-MAU License or Annual License
/03
Widgets
Engagement experiences for your website.
Deploy Pick'em games, challenges, contests, and leaderboards directly on your website with minimal implementation effort. Fully branded and live in days.
Who it's for
Digital and web teams looking to launch fan engagement experiences quickly.
Business Impact:Increase site engagement, collect fan data, and create new sponsor activations.
Model
Flat SaaS Fee by Widget Type and Volume
/04
Clout Venue
Turn every gameday into an interactive experience.
Clout Venue enables real-time, location-aware fan engagement inside your venue. Fans participate in live predictions, challenges, and interactive experiences while earning rewards connected to your loyalty ecosystem.
Available as an SDK for existing team applications or as a standalone experience.
Who it's for
Teams, venues, and organizations looking to activate fans during live events.
Business Impact:Increase in-venue engagement, sponsor value, loyalty participation, and repeat attendance.
Model
License Based on Venue and Event Volume
Built Once. Proven Everywhere.
Everything in Clout Applications is owned, reusable software built specifically for sports organizations. That means faster deployments, lower implementation costs, predictable operations, and a roadmap continuously improved across every organization we serve.
You don't need to build a fan engagement platform from scratch. You can deploy proven technology, launch faster, and focus on what matters most: growing your fan base, strengthening sponsor relationships, and creating new revenue opportunities.