Platform
Thirteen systems. One view of the fan.
Most sports organizations run on technology bought one problem at a time. Clout is the operating layer that connects fan experiences, data, workflows and business outcomes.
The platform map
- Ticketing
- CRM
- Team App
- Venue
- Merchandise
- Loyalty
- Subscriptions
- Sponsors
- Fan Data
- Social
- Reporting
- Commerce
These systems usually run on their own. Each knows something about the same fan. Almost none of them share it.
The problems we solve
Organized around business problems, not products.
/01365 Fan Engagement
/01
365 Fan Engagement
ProblemMost fan relationships spike around games and disappear between them.
With CloutOngoing reasons for fans to interact, take part, earn, redeem and return all year.
Outcome:A fan relationship that keeps going between events, and more chances to reach the fan.
/01Content & Fan-Facing Data/04Gamify & Activate
/02Sponsor ROI
/02
Sponsor ROI
ProblemSponsorship inventory sells, but it's hard to show exactly what fans did because of a partnership.
With CloutMeasurable sponsor actions and activations, first-party data, and reporting tied to each partner.
Outcome:Proof of sponsor value beyond impressions.
/04Gamify & Activate/05Measurement & Sponsorship ROI
/03Subscriber Retention
/03
Subscriber Retention
ProblemA subscription needs reasons to stay beyond access to content.
With CloutEngagement, loyalty, rewards and personalized experiences layered around the subscription.
Outcome:Subscribers with more reasons to renew.
/03Actionable Intelligence/04Gamify & Activate
/04Partnership Renewal
/04
Partnership Renewal
ProblemRenewal conversations often depend on impressions and historical relationships.
With CloutMeasured fan actions, engagement data and sponsor performance reporting for the partnership team.
Outcome:Renewals argued from evidence.
/05Measurement & Sponsorship ROI
/05Marketplace & Fan Economy
/05
Marketplace & Fan Economy
ProblemRewards, merchandise, sponsors and engagement usually sit in separate places.
With CloutOne economy where taking part earns Points, and fans spend them on rewards, merchandise and partner experiences.
Outcome:A fan economy the organization owns, with new inventory to sell.
/04Gamify & Activate
/06Loyalty Programs
/06
Loyalty Programs
ProblemTraditional loyalty programs reward transactions.
With CloutReward the whole relationship: watching, attending, taking part, buying, engaging with partners and supporting the organization.
Outcome:Loyalty that reflects how fans actually support the team.
/02Unified Fan Data Layer/04Gamify & Activate
/07Automated Workflows
/07
Automated Workflows
ProblemFront offices still rely on people moving information between systems by hand.
With CloutAgentic workflows that take on the repetitive work, while people stay in control of every decision.
Outcome:Hours back for the work that needs people.
/02Unified Fan Data Layer/03Actionable Intelligence
/08Automated Reporting
/08
Automated Reporting
ProblemTeams spend a lot of time gathering information and building reports by hand.
With CloutConnected systems that produce useful reporting automatically for executives, partnership teams and every other department.
Outcome:Reports ready before the meeting, not after a week of screenshots.
/05Measurement & Sponsorship ROI
How it works
Two divisions, one layer.
Clout Applications runs the experiences fans see: challenges, predictions, rewards, loyalty and venue moments. Clout Engineering builds what sits behind them: the integrations, data infrastructure, AI workflows and reporting your organization runs on. Both feed the same first-party data, and your organization owns it.
Start with one problem.
Most organizations begin with the problem that costs them the most today. Tell us which one that is.